Preview: Tile of Spain Events, Products at Coverings
Presentations in the Spain Pavilion (#1803) include:
Tradewinds: Consumer Climate 2015
Tuesday, April 14: 12 PM- 12:30 PM and 1 PM – 1:30 PM
Thursday, April 16: 12 PM – 12:30 PM
Friday, April 17: 12 PM – 12:30 PM
Innovative production solutions, collaborative design, no-nonsense cost of living & nearly unlimited durability have made ceramics the go-to material for many more people today. The prevailing winds are filling our sails but if we don’t have the rigging set right we cannot take advantage. We are in the tile industry because we all believe that tile is the perfect solution for most of our clients today but are we making that knowledge available?
Explore key consumer profiles for 2015, their buying patterns, critical concerns, and how to best approach them with our information to get the message heard. The winds are changing now and tile consumption is on a dramatic rise in many markets today, don’t be left on the dock! Presented by Ryan Fasan.
Savvy Timelessness: 2015 Trends & Innovations in Ceramics
Wednesday, April 15: 12:15 PM – 12:45 PM
Thursday, April 16: 1 PM – 1:30 PM
In any fashion industry, technology from past & present dictate the limits of design and thus prevailing trends. Most of us never know what we want until we see it – the challenging task of the ceramist is to tweak current production capabilities to provide consumers with something that fits the ineffable sweet spot of perfection within the currently trending meta of design. That sweet spot is different for ceramics than any other material due to its longevity; our products must take the long view on trends and strive for what I call savvy timelessness.
Ceramics are uniquely suited today to cater to the macro trends due to the balanced marriage of modern innovations with centuries of artisanal history and experience. Join us at the Spain Pavilion as we explore overarching macro trends through the lens of modern ceramics. Colors, textures formats and inspiration conspire within ceramics today to provide us with everything we need to express our own individual style in a timeless way. Come get inspired! Presented by Ryan Fasan.
Once again, ASCER, the Professional Association of Ceramic Tile Manufacturers from Spain, and ICEX Spain Trade and Investment, organize the 2015 Spain Pavilion.
For a preview of the nearly 75 Spanish companies exhibiting at the show, click here.