Florim to Introduce New Collections at Coverings via High-Tech
Displaying at the Convention Center in Las Vegas, the groups large slabs will be arranged in an amphitheater within the Florim Arena exhibition area. A highly technological monitor will allow visitors to view the ceramic surfaces in virtual environments for both indoors and outdoors. In this real-digital place, attendees can choose the room, the collection and the finishes, customizing the design space.
The Florim Magnum Oversize slabs (up to 320x160cm) – Honorable Mention of the Compasso D’Oro ADI – are developed in a variety of aesthetic and material variants to cover any type of space: floors and walls, ventilated facades, furniture and design solutions – bathroom tops, kitchen tops, tables, and more generally all the three-dimensional elements that enrich the spaces.
A maxi-screen positioned on the external wall of the stand tells the sustainable design of the “Made in Florim” collections conveying a clear and decisive message – “Sustainability is a choice: let’s make it together”; it is an invitation to share the desire for change that inevitably passes through everyone’s choices. Florim is the first ceramic industry in the world to be a Benefit Company and certified B Corp.
This year the Group is also present at Coverings with a second stand dedicated to the MILE®stone brand, produced and distributed by the American subsidiary Florim USA.
Las Vegas Convention Center – LVCC
Florim – Booth C6226 (Central Hall)
MILE®stone– Booth N2144 (North Hall)