Brazil to Showcases Its Geological Wealth at KBIS 2025

The exhibit, conceived by the Uruguayan design firm La Agencia, was designed to highlight Brazil’s geodiversity.
Brazil will return to KBIS 2025, North America’s largest kitchen and bath design event, reaffirming its position as a global leader in the natural stone sector. In its second consecutive participation, the country will present the “It’s Natural – Brazilian Natural Stone” exhibit, located in the South Hall, designed to impress and solidify Brazil’s relevance in the international market.
This participation is part of the program of the same name, developed by the Brazilian Center of Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The exhibit, conceived by the Uruguayan design firm La Agencia, was designed to highlight Brazil’s geodiversity. According to the organization, this “unique characteristic positions Brazil as a global reference in natural stone production (the country ranks as the fourth-largest producer and fifth-largest exporter worldwide), meeting the most demanding requirements of designers, architects, and specifiers around the globe.”
Seven leading companies in the Brazilian natural stone sector have embraced the mission of once again showcasing Brazil’s prominence at KBIS: Brasigran, Brothers in Granite, Decolores, Granos, Magban, Nova Aurora and Zucchi Stones. Together, they will bring to the event the diversity, quality, beauty, innovation, and sustainability that define Brazil’s natural stone products.
The materials selected for the pavilion reflect the care, sophistication, and excellence of Brazilian marbles, granites, and quartzites:
Flooring: MagBlanc (Magban) – matte finish;
Wall: Terracota (Granos) – brushed finish;
Countertop: Vitória Régia (Brasigran) – brushed finish.
Enhancing the space, the furnishings will feature iconic materials such as Aurora Blue (Nova Aurora), Oslo (Brasigran), Cristallo Illuminatis (Brothers in Granite), Matterhorn (Zucchi), Splendido and Bronzite (Decolores), and Aurora Green (Nova Aurora), showcasing the wide range of creative possibilities offered by Brazilian natural stones.
KBIS: A Strategic Event
KBIS 2025 will take place from February 25 to 27 at the Las Vegas Convention Center, cementing its status as the largest kitchen and bath industry trade show in North America. In 2024, the event attracted over 41,500 registered attendees and 670 exhibitors. This year, the exhibition floor will expand by 10%, further reinforcing its importance in the global market.
Brazil’s presence at KBIS aims to connect Brazilian natural stones directly with key specifiers, designers, architects, and North American professionals. “The goal is to establish our natural stones as a symbol of quality, sustainability, and exceptional design, highlighting their unique beauty compared to competing products like artificial surfaces,” said Centrorochas President Tales Machado.
“At KBIS 2025, we will celebrate Brazil’s unparalleled geodiversity and strengthen our ties with the international market, demonstrating to the world that our natural stones are more than mere materials—they are true works of art,” added the sectoral project manager, Thiago Fukuda.
For more information, please visit www.braziliannaturalstone.com.
For more information about attending KBIS 2025, visit here.