The Evolution of Laminate Surfaces: Wilsonart
When it comes to kitchen or bathroom surfaces, laminate material has never been a choice to consider. However, that mind-set has now changed following a visit with Wilsonart at KBIS 2016. As a member of Modenus’ #BlogTourKBIS, our group was invited to come and #ExploreNewSurfaces with Wilsonart. And explore we did!
First of all, it was more than evident that Wilsonart has been working on not only working on improving the perception of laminate surfaces, but also improving upon their laminate products to provide the most innovative surfacing solutions. Briefly:
- The new Wilsonart® HD® Laminate with Antimicrobial Protection and AEON™ Scratch & Scuff Resistance;
- Four new additions to the Wilsonart® Residential Laminate Collection;
- Four new additions to the premier Wilsonart® Quartz Collection; seven boomerang Retro Renovation® by Wilsonart, part of Wilsonart’s Virtual Design Library (VDL) “Retro” category; and
- 19 new additions to the Wilsonart® Solid Surface Collection.
Obviously, the new Wilsonart laminate surface solutions have transformed from the last time you saw them in your grandmother’s kitchen countertop.
The added opportunity of hearing and speaking with highly knowledgeable industry voices turned our previously held sentiments of what laminate is into envisioning design possibilities using Wilsonart’s laminate surfaces.
Before we get further, many thanks to these industry experts for sharing their time and expertise with #BlogTourKBIS members:
- Danny Seo, green lifestyle expert and editor-in-chief of Naturally, Danny Seo Magazine
- Pam Kueber, publisher of Retro Renovation
- Grace Jeffers, design historian and materials expert
Now, let’s take a look at Wilsonart’s new laminate offerings and #ExploreNewSurfaces!
Retro Renovation® by Wilsonart
Wilsonart and RetroRenovation.com came together to create seven new retro colorways for Wilsonart’s Virtual Design Library “Retro” Category Laminate. The colorways were designed to appeal to the growing number of homeowners who want to bring popular colors from the 1940s, 1950s and 1960s into their kitchens and bathrooms.
Wilsonart® HD® Laminate with Antimicrobial Protection
Wilsonart’s enhanced antimicrobial protection is built into the laminate to protect the surface against damaging microbes. Antimicrobial agents protect the surface from the growth of mold, mildew, and bacteria that cause odors when used for countertops and work surfaces. Wilsonart’s Antimicrobial Protection won’t wash away or wear off, and doesn’t change the beautiful surface design and texture.
Wilsonart® HD® High Definition® Laminate Collection
Wilsonart’s Antimicrobial Protection and AEON™ Scratch & Scuff Resistance is a dramatic large-scale marble look, suggestive of quartz, that features unique veining and crystal structures in warm neutral tones and deep accents.
The Quartz Collection celebrates discovery with designs inspired by locations and cultures around the world. The newest introductions range from large-scale veining and movement for a dramatic design statement, to a fine, subtle pattern perfect for a sleek and modern update.
Wilsonart® Solid Surface
For a more neutral style, the 19 new seamless and renewable Solid Surface designs range from small to large particulates and include varieties of veining and movement. The Collection combines an assortment of neutrals that have grown in popularity in today’s interiors, allowing for a bold mix of materials and pops of color. Grey continues to be a popular color choice, offering a wide range of hue and saturation, while natural shades of white and beige offer a lighter, brighter touch.
Many thanks to Wilsonart for educating KBIS 2016 attendees, especially our #BlogTourKBIS group, on how the manufacturing, design and lifestyle attributes of laminate surfaces have evolved!
For more information, please visit Wilsonart or call (800) 433-3222.